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The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate...
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TechCrunchTV Debates Crowdsourcing Creative, Sucks
GeniusRocket CEO Peter LaMotte in a rare moment where he gets to speak on TechCrunchTV. The Gap logo disaster brought attention to crowdsourced creative, and the issue is debated in this awkward...
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